Founder Pack

Define what you are, for whom, and why you're different — so messaging writes itself. Use when crafting a value prop, landing page, pitch, or product category.

Study competitors to find real positioning gaps — structured, evidence-based, and honest. Use when sizing a market, planning a product, or preparing a strategy doc.

Price on value, not cost — choose a model, segment with tiers, and test willingness to pay. Use when setting or revising pricing, packaging tiers, or building a pricing page.

Run customer interviews that yield truth, not flattery — ask about past behavior, not hypotheticals. Use for customer discovery, validating a problem, or planning research.

Write cold emails that get replies — short, personalized, one clear ask, about them not you. Use for sales, fundraising, partnerships, hiring, or any cold intro.

Write a monthly investor update that builds trust and pulls in help — metrics, wins, lowlights, and specific asks. Use when writing an investor or board update.

Plan a week that ships the few things that matter — pick priorities, time-block, and protect focus. Use when planning a week/sprint or when everything feels urgent.

Break a big, vague task into small, shippable, ordered steps with clear done-criteria. Use when a task feels too big to start or an estimate feels impossible.

Record decisions so the "why" survives — context, options, choice, and consequences (ADRs). Use when making a non-trivial technical or product decision.

Capture meetings so they drive action — decisions, owners, and next steps, not a transcript. Use when taking notes in or summarizing a meeting.

Write clear technical docs — lead with the reader's goal, be concrete, and structure for scanning. Use when writing docs, guides, RFCs, or explaining a system.

Researches a question across sources, evaluates credibility, and synthesizes a cited, balanced answer. Use for market/technical research or fact-finding that needs sources.